Grammar I Have a Bachelor of Arts in Marketing
Bachelor of Science (BS) in Marketing and Advertising
What Is a Bachelor of Marketing and Advert?
A Bachelor of Marketing and Advertising is a higher teaching caste that focuses on marketing strategy, research and customer relationships. This degree prepares students for roles such as marketing managers, sales managers, market research analysts and more.
A Bachelor of Science (BS) in Marketing and Advertising degree from Grand Canyon University prepares graduates to observe work using their creativity and businesses skills. This bachelor of marketing degree is offered online and on campus and ensures that graduates tin compete for entry-level marketing and advertising positions in many unlike environments.
At GCU, degrees earned through the Colangelo Higher of Business are focused on core domains that provide students with knowledge of full general businesses practices likewise as skills specific to their bailiwick. Students earning a BS in marketing and advertising volition also study:
- Business concern communication strategies
- Information literacy and data analysis
- Business operations
- Legal, ethical and values-drive business organisation practices
Benefits of a BS in Advertising and Marketing Caste
Students enrolled in the Bachelor of Science in Marketing and Advertising degree at GCU will become knowledgeable about all areas of business organization. Within their major, students will receive hands-on, applied training that readies them for careers in marketing and advertising.
The core classes in the bachelor of marketing and advertising degree include topics such as:
- Formulating objectives for marketing strategies
- Managing marketing decisions for product and services markets
- Evaluating client ownership behavior to inform strategies
- Determining strategies to drive sales and profitability
- Creating marketing plans
- Developing client relationships to ensure loyalty to products and services
- Building digital marketing strategies
- Advertising using current technologies, including social media marketing
People today are intricately connected with their digital devices. The use of these devices has changed the marketing and ad landscape and it continues to grow equally technology develops. Students earning their advert and marketing bachelor's degrees will larn nigh advertising campaigns done on the cyberspace through ads, websites and email. Earning an advertizing and marketing available'southward degree now means you can get into the industry while it is growing quickly.
Careers With a Marketing and Advert Degree
A BS in marketing and advertising is an investment in long-term goals. The digital marketing space is a potent growth industry. The U.South. Bureau of Labor Statistics Occupational Outlook Handbook estimates job growth for advertising, promotion and marketing managers to increment by most vi% from 2019 to 2029, faster than average, accounting for an estimated increase of 18,800 jobs in the field.*
Graduates work in many diverse environments from minor businesses to huge corporations and everything in between.
Frequently Asked Questions
What jobs can you become with a bachelor of marketing and advertising?
The careers students tin can pursue with a Bachelor of Scientific discipline in Marketing and Ad include:
- Public relations managers
- Advertizement and promotions managers
- Marketing managers
- Content marketers
- Fundraising managers
- Sales managers
- Market research analysts
- Marketing specialists
- Production management
How do I start a career in advertizement and marketing?
There may not be one defined path to piece of work in the advertizement and marketing industry, but setting out on your path toward your dream job in marketing and advertising begins with education. Not only formal educational activity in the classroom, but also your own education through internships and your personal portfolio. Earning a available of marketing and advertising is an important step, followed by demonstrating dedication to your work outside of the classroom to stand out from others.
If yous are hoping to detect a style to utilize your communication and creativity skills in business for a fulfilling career in marketing and advert, look no further. Fill out the form on this page to learn more almost the Available of Science in Marketing and Advertising degree at GCU today.
*COVID-19 has adversely affected the global economy and information from 2020 may be atypical compared to prior years. The pandemic may impact the predicted future workforce outcomes indicated by the U.S. Bureau of Labor Statistics as well. Accordingly, data shown is based on 2019, which can be found here: U.S. Agency of Labor Statistics, Occupational Outlook Handbook, Advertising, Promotion and Marketing Managers.
TOTAL CREDITS & Form LENGTH:
TRANSFER CREDITS:
Up to 90 credits, only 84 can exist lower sectionalisation
TUITION RATE:
Campus: $8,250 per semester [More Info]
Traditional On-Campus Tuition
As part of our commitment to keeping tuition rates competitive, GCU has kept campus tuition costs frozen since 2009. While the cost per credits are listed below, the average campus student pays just $eight,600 per twelvemonth* in tuition after institutional scholarships and grants. Speak with your university counselor for more information nigh estimating the costs of attention GCU.
| Traditional Undergraduate | i - xi | $687.l per credit |
| Traditional Undergraduate | 12 - 18 (Block Tuition) | $8,250 per semester |
| Traditional Undergraduate | 19+ (Block +) | $8,250 + $687.50 per credit above eighteen credits |
| Summertime Traditional Undergraduate Rate (except pre-licensure nursing cohorts) | $310 per credit |
*2019-twenty tuition rates for all courses brainstorm June 1, 2019
*No In-State/Out-State rates
*Traditional campus undergraduate students are required to take a minimum of nine (9) credits in the Traditional Campus format during the Fall and Spring semester
*Traditional campus students taking courses in the online format will be charged the regular traditional tuition rates.
It is the policy of GCU to collect and remit sales, use, excise and/or gross receipts taxes in compliance with state and local taxing jurisdiction regulations, which require the university to remit tax where applicative. Regulations vary by student location. Payment of tax is ultimately the student's financial responsibleness to the university regardless of financing arrangements. Per Hawaii requirements: Information technology is hereby stated that students residing in the State of Hawaii will be charged Hawaii Full general Excise Tax on all transactions. Students living in the District of Oahu will be charged 4.712 percent. Students residing in other Hawaii districts volition exist charged 4.1666 percent.
*Fees subject field to change.
Online: $477 per credit [More Info]
Non-Traditional Tuition (Online and Evening Students)
GCU'southward non-traditional tuition rates are for students who are interested in pursuing an online caste program or taking evening classes. Speak with your academy counselor to larn more than about your opportunities for scholarships off tuition through GCU'south educational alliances or to find out about options for continuing education for teachers.
| Education and Science Programs | $440 per credit |
| Theology Programs | $395 per credit |
| IT Programs | $449 per credit |
| Online and Professional person Studies (all programs other than those listed above) | $470 per credit |
| Active Duty and Active Reserve (Online and Professional Studies) | $250 per credit |
| Education Programs | $545 per credit |
| MDIV Programs | $350 per credit |
| IT Programs | $520 per credit |
| Business Programs | $590 per credit |
| Nursing Programs | $515 per credit |
| Avant-garde Practice Nursing Programs | $690 per credit |
| Online and Professional Studies (all programs other than those listed in a higher place) | $530 per credit |
| Active Duty and Active Reserve (Online and Professional Studies) | $400 per credit |
| Doctoral Programs (includes dissertation courses 966-970) | $670 per credit |
| Doctoral Programs - Active Duty and Active Reserve (Online and Professional Studies) | $617.l per credit |
| Online | $150 per credit |
*2019-20 tuition rates for all courses begin June 1, 2019
Information technology is the policy of GCU to collect and remit sales, use, excise and/or gross receipts taxes in compliance with state and local taxing jurisdiction regulations, which require the university to remit tax where applicable. Regulations vary past educatee location. Payment of tax is ultimately the student's financial responsibility to the university regardless of financing arrangements. Per Hawaii requirements: It is hereby stated that students residing in the Land of Hawaii will be charged Hawaii General Excise Tax on all transactions. Students living in the District of Oahu volition be charged 4.712 percent. Students residing in other Hawaii districts will be charged iv.1666 percent.
*Fees subject to alter.
Form List
General Instruction Requirements:
34-xl credits
Major:
60 credits
Open Elective Credits:
20-26 credits
Full Caste Requirements:
120 credits
General Didactics Requirements
General Education coursework prepares Grand Canyon University graduates to think critically, communicate conspicuously, live responsibly in a diverse earth, and thoughtfully integrate their faith and ethical convictions into all dimensions of life. These competencies, essential to an effective and satisfying life, are outlined in the General Education Learner Outcomes. General Didactics courses embody the latitude of human understanding and inventiveness contained in the liberal arts and sciences tradition. Students take an array of foundational knowledge courses that promote expanded knowledge, insight, and the outcomes identified in the University's General Teaching Competencies. The knowledge and skills students learn through these courses serve every bit a foundation for successful careers and lifelong journeys of growing understanding and wisdom.
Requirements
Upon completion of the Grand Canyon University'southward University Foundation experience, students will be able to demonstrate competency in the areas of academic skills and self-leadership. They will be able to clear the range of resource available to assist them, explore career options related to their area of study, and accept knowledge of One thousand Canyon'south customs. Students volition be able to demonstrate foundational academic success skills, explore GCU resource (CLA, Library, Career Center, ADA part, etc), clear strategies of self-leadership and direction and recognize opportunities to engage in the GCU community.
Form Options
- UNV-112, Success in Science, Engineering and Engineering science & Lab: 4
- UNV-103, University Success: 4
- UNV-303, University Success: four
- UNV-108, University Success in the Higher of Education: 4
Requirements
Graduates of Grand Canyon University will be able to construct rhetorically effective communications appropriate to various audiences, purposes, and occasions (English composition, communication, disquisitional reading, foreign language, sign language, etc.). Students are required to take three credits of English language grammar or composition.
Class Options
- UNV-104, 21st Century Skills: Communication and Information Literacy: 4
- ENG-105, English Composition I: 4
- ENG-106, English language Limerick 2: 4
Requirements
Graduates of Grand Canyon Academy will be able to express aspects of Christian heritage and worldview. Students are required to have CWV-101/CWV-301.
Form Options
- CWV-101, Christian Worldview: 4
- CWV-301, Christian Worldview: 4
Requirements
Graduates of Chiliad Canyon University will be able to use various analytic and trouble-solving skills to examine, evaluate, and/or challenge ideas and arguments (mathematics, biology, chemistry, physics, geology, astronomy, concrete geography, ecology, economics, theology, logic, philosophy, technology, statistics, accounting, etc.). Students are required to take iii credits of intermediate algebra or college.
Course Options
- MAT-154, Applications of College Algebra: four
- MAT-144, Higher Mathematics: 4
- PHI-105, 21st Century Skills: Critical Thinking and Problem Solving: 4
- BIO-220, Ecology Science: 4
Requirements
Graduates of M Coulee University will exist able to demonstrate awareness and appreciation of and empathy for differences in arts and culture, values, experiences, historical perspectives, and other aspects of life (psychology, sociology, government, Christian studies, Bible, geography, anthropology, economic science, political scientific discipline, child and family studies, law, ethics, cross-cultural studies, history, art, music, dance, theater, practical arts, literature, wellness, etc.). If the predefined form is a part of the major, students need to take an additional course.
Course Options
- HIS-144, U.Due south. History Themes: 4
- PSY-102, General Psychology: 4
- SOC-100, Everyday Sociology: 4
Core Courses
Course Description
This course provides the foundation of core knowledge within the field of information technology. Topics include technology-centric organizations, the blazon and part of primal information technology systems, information management to include privacy and security, e-business and m-business concern, hardware, software, and computer networks.
Course Description
This course introduces models and practices used by gimmicky marketers in fast-paced, dynamic domestic and global markets including the marketing concept and processes for developing, implementing, and assessing the effectiveness of marketing plans. Building from a foundational understanding of consumer behavior and marketing research, students examine the development and implementation of marketing mix strategies and tactics with emphasis on integrated marketing communications that effectively combine traditional advertising and promotion with digital marketing.
Course Clarification
In this course, students examine basic bookkeeping concepts and explore how accounting data assists business leaders in making financial decisions that increase profitability and contribute to competitive reward. There is specific accent on the analysis of fiscal statements in the business decision-making process, budgeting, and factors businesses must consider when determining advisable pricing of appurtenances and services. Prerequisite: MAT-144 or MAT-154.
Course Description
This writing intensive grade is a comprehensive study of the legal and upstanding issues of concern to business organisation, including those areas of the U.Southward. legal system that are most relevant to business concern, such as the law of torts, strict liability, intellectual belongings, and contract law. It explores the role of ethics and values in business concern determination making and approaches these subjects from the perspective of the stakeholders as opposed to an economic estimation of the firm and its responsibilities.
Course Clarification
This course focuses on a behavioral scientific discipline arroyo for examining singled-out buyer strategies and decision-making processes of purchase past organizational buyers and consumers. Students evaluate external and internal influences, cross-cultural variations, and purchase and post-purchase processes to better customer satisfaction and client loyalty. Prerequisite: MKT-245 or MKT-315.
Grade Clarification
This class provides an introduction to the practical awarding of descriptive and inferential statistics in business. Topics include probability, probability distributions, the central limit theorem, confidence intervals, hypothesis testing, correlation, and regression. Prerequisite: MAT-134, MAT-144 or MAT-154.
Course Description
This course provides students with an integrated marketing communications perspective. Students develop objectives and create ethical communications campaigns that integrate advert and promotional strategies, tactics, budgets, and timelines. Prerequisite: MKT-245 or MKT-315.
Course Clarification
Cartoon upon existent-world management situations, this course is a study of individual and grouping behavior in organizations through detailed coverage of the functions of management, individual differences/diversity, leadership, motivation, determination making, organizational design, and organizational alter and evolution. Emphasis is placed on how an agreement of organizational behavior leads to effective management practice.
Course Clarification
This survey grade covers the basic concepts of microeconomics and macroeconomics. The course begins by addressing the fundamental concepts of scarcity, option, opportunity cost, and comparative advantage. The course builds on these fundamentals to explain the market forces of supply and demand, market place efficiency, the economics of the public sector, and the firm'southward behavior under competitive market conditions. The 2nd half of the course focuses on basic macroeconomic concepts, including measurement of national income, economic growth, and productivity. In addition, this course covers the budgetary system and the classical theory of inflation.
Grade Description
This form provides an introduction to designing, planning, operating, and controlling production systems. Accent is on managerial concepts and strategies relating to the direction of operations in both manufacturing and service environments. Quantitative and qualitative methods and tools are introduced and applied. Prerequisite: Motorcoach-352, MAT-274, MAT-374, or ESG-374.
Course Clarification
This course is an introduction to managerial finance and the financial markets, analysis of financial statements, fourth dimension value of money, interest rates, asset valuation, assessment of adventure, price of capital, and majuscule budgeting. Prerequisites: ECN-220, ECN-351, or ECN-361; and ACC-240 or ACC-250.
Course Description
This course introduces marketing inquiry processes and tools that inform managerial decision making in global business organization environments. Students conduct ethical inquiry by utilizing data sources and applying statistical tools and measurement techniques. Students appoint in independent and collaborative research project designs, develop comprehensive marketing enquiry plans, and deliver manufacture-relevant reports and presentations. Prerequisites: MKT-245 or MKT-315 and Passenger vehicle-352.
Form Clarification
This form focuses on applying disquisitional thinking skills to analyze and apply marketing strategies and tactics and reach marketing opportunities in the globalized world. Students decide ecology factors that bear upon marketing strategies and apply traditional and cutting-edge techniques in promotion, pricing, distribution, and product evolution. Students create and manage marketing plans and determine choices that maximize profit and increment customer satisfaction and loyalty. Prerequisite: MKT-245 or MKT-315.
Class Clarification
This course provides an integrated marketing communications perspective for ad and promotion using Net and mobile technologies. In this fast-paced and constantly evolving environment, students develop objectives and create ethical communications campaigns that integrate knowledge of cross-channel and multi-channel consumer behavior with website and landing page strategies and tactics, search engine optimization and search advertizing, social media marketing, and mobility marketing. Prerequisite: MKT-245 or MKT-315.
Form Clarification
This writing-intensive class serves as the capstone experience in business and management that includes the gradual development of a comprehensive and integrative business plan. This course is designed to assistance students in their development as managers, servant leaders, and successful strategic thinkers. Management, marketing, accounting, finance, economics, global perspectives, law, and political issues are covered during this course. Prerequisites: MGT-420 or MGT-422HN; FIN-210 or FIN-350; and MKT-245 or MKT-315.
Locations
- Campus
Bring together Grand Canyon Academy's vibrant and growing campus customs, with daytime classes designed for traditional students. Immerse yourself in a total undergraduate experience, consummate with curriculum designed inside the context of our Christian worldview.
- Online
Pursue a side by side-generation education with an online degree from Thousand Canyon University. Earn your caste with convenience and flexibility with online courses that let yous study someday, anywhere.
* Delight note that this listing may contain programs and courses non presently offered, as availability may vary depending on class size, enrollment and other contributing factors. If y'all are interested in a programme or course listed herein please outset contact your University Counselor for the most current information regarding availability.
* Please refer to the Academic Catalog for more information. Programs or courses subject to modify.
Source: https://www.gcu.edu/degree-programs/bachelor-science-marketing-advertising